Friday, January 13, 2012

iPad Users Expect To Get Their Tasks Done in Three Steps

Most iPad users we spoke to said that no matter how complex the work they are doing, they want to get their tasks done in at most three steps. We then studied many popular consumer iPad applications and realized almost all of them arranged their information and interaction in a maximum of three layers. It was almost like shuffling three sheets of paper.

This is a look at the structure of Twitter for iPad.


When a user takes action on the content, some popup windows and menu items show up. But the basic information and interaction is arranged in three layers. There are some exceptions where the number of layers could go up. However, I believe that three layers is a good target to shoot for.

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